What's in it for them? - The Company's Viewpoint
Companies sponsor students for a variety of reasons but essentially they are looking to attract quality students who have the potential to become skilled graduates and a future asset to their company. They are looking to spot talent early and to hold on to it for the future. It makes good business sense.
Sponsoring you allows a company to:
- Attract you early before you receive other graduate job offers in your final year
- Develop you during the course of your studies before you graduate
- See you "in action" in their company before they make you an offer
- Ensure that you are really interested in them when you accept
However, there are also other reasons why companies take on students for work experience placements. Employing students for a fixed period is an excellent way to utilise a student's motivation and inquisitive mind and inject fresh ideas into their company. It is also a tried and tested way of spreading the word amongst other students about their company and their opportunities - a marketing opportunity really.

